RIPPLING
WORK MAGIC
Brief:
HR & IT stuff just sucks, right? Welllll, if you just said "right", sorry but you're actually wrong. It's not your fault though! You just haven't heard of Rippling and how they make HR & IT work not only super easy but also kind of magical - at least that's what all their customers say. So, we had to get the word out about Rippling in their first brand campaign.
Solve:
Bring a little #WorkMagic into the world of HR & IT with the help of Rippling’s new magically powerful, slightly mischievous power-suited spokes-magician, Plum.
“Work Magic” :60
Cutdowns
Launch Posters
To conjure up some excitement about the new campaign, we created a series of posters inspired by old magician ads for the company.
A little work behind the Work Magic.
