NerdWallet
MONEY QUESTIONS
Brief:
The tired communication strategy of financial brands is to focus only on the big, scary milestone moments like buying a house or having a kid. How can NerdWallet talk to people about money in a way that differentiates the brand from the others and shows that they really do get how regular people think about money?
Solve:
Own all the personal, day-to-day money questions that pop up in the heads of consumers in-between all those big milestones to position NerdWallet as the go-to for all things finance. Wondering if you can splurge on that extra guac? Turn to the Nerds.
“Money Questions” :30
Contextual Out of Home
We had the opportunity to pick each ad placement, so every ad was customized to reflect the kinds of money questions someone would be asking themselves in that specific location.
Downtown Cincinnati 🚗
Outdoor mall in Atlanta 👠
Outside of Citizen’s Bank Park in Philadelphia ⚾
Airport terminal ✈️
Promoted Social
We had fun telling little stories about those moments when money questions pop up.
Instagram Stories
The text pinning feature on IG stories let us play with how money questions just seem to stick to you.