Fitbit
HOMEBOUND HEROES
Brief:
When Covid-19 uprooted our lives overnight, Fitbit wanted to offer free access to all the tools of Fitbit Premium to help people take care of themselves at a time where it was hard to know how to.
Solve:
We safely captured footage of real people quarantining in their homes and hard at work on the front lines and crafted a message of thanks and encouragement while inviting people to use Fitbit Premium at home for free.
“Homebound Heroes” :30
Alt Favorite Cut
Here’s an alt script that didn’t make it off the cutting room floor but did make its way into our hearts 🥺
Paid Social
Our social spoke to everyone struggling to take care of themselves while being stuck at home in the first few weeks of the quarantine.
We got Ellen talkin' about our spot.
Four amazing director/photographers safely captured the front line and their world during the quarantine.
Thanks to the quaranteam and Zoom edits for making this happen.
